Video Info :
With international brand valuator Interbrand as the panel leader, the winner list of the Top 20 Taiwan Global Brands finally came out.
Each of the Top 5 has a brand value exceeding US$1 billion, and the total worth of all Top 20 brands even exceeds US$3 billion.
How to run a brand globally or operate a global brand?
How to brand a brand successfully or administer a successful brand?
Let us find out how a Taiwan global brand succeeded in transformation.
In this flash, we will introduce to you how Giant Machinery, now Giant Bicycles, transformed from an OEM factory into a global leader in the bicycle industry; how Giant successfully turned itself into a “giant”, and how Giant developed the philosophy of success of a giant. ......
(CREDIT: 台灣經貿網)
國際品牌顧問公司INTERBRAND評選台灣頂尖20品牌結果出爐.
前五名的各別品牌價值達十億美元, 頂尖20品牌價值甚至達30億美元.
要如何使品牌全球化或運作國際品牌?
要如何成功使用品牌品牌化或領導成功品牌?
讓我們了解台灣國際化品牌成功過程.
在影片中, 我們介紹"捷安特工業"(現為"捷安特自行車")成功由OEM廠商變成自行車行業龍頭.
以及"GIANT"如何成功轉型成"giant", 以及GIANT變為"巨人"的成功哲學.
(自翻)
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